For the second consecutive year, Prox do Brasil was present at the Abrafati Show 2025, the largest and most relevant event in the paint industry in Latin America. Held between September 23 and 25 at the São Paulo Expo, the fair brought together more than 16,000 visitors, including professionals, companies and specialists in the sector, consolidating itself as a strategic environment for exchanging knowledge, presenting trends and discussing the technological advances that drive the paint market.
Throughout the event, participants had access to a robust program, with more than 90 technical and institutional lectures, in which studies, research, and innovative solutions aimed at developing inputs and technologies for the sector were presented. One of the highlights was the participation of the Paint Additives Business Manager, Xavier Franc, as a guest speaker, reinforcing the company's commitment to innovation, technical excellence and the continuous advancement of the industry.
The 2025 edition also represented an important milestone in the trajectory of Prox do Brasil, with the debut of its own booth. Unlike the previous edition, in which the company participated as a guest, this new format allowed a more complete presentation of its portfolio of solutions, strengthening the brand's positioning and evidencing its commitment to partners, customers and to the sustainable development of the sector.
During the three-day event, the Prox do Brasil team had the opportunity to meet great friends, receive strategic partners and connect with renowned professionals in the market, promoting an extremely rich exchange of experiences. The fair environment proved to be essential for strengthening networking, the generation of new business and the rapprochement with clients, in addition to the absorption of technical knowledge and relevant insights that undoubtedly added even more value to the team and to the solutions offered by the company.
